Thursday, 5 July 2007

TV fundraising effort to benefit albatrosses and other wildlife

The campaign to save the world's albatrosses from extinction will receive another boost this Friday, 6 July, when BBC TV's Saving Planet Earth series reaches its conclusion with a televised fundraising spectacular. The plight of albatrosses, whose numbers are being badly depleted by longline fishing, was the subject of one of the programmes in the series.

A star-studded event featuring David Attenborough, updates on the animals and music by Avril Lavigne, Manic Street Preachers and Katherine Jenkins will be screened on Friday evening at 7 pm and 8.30 pm on BBC1.

Financial support for the conservation causes featured in the series is being channelled through the BBC Wildlife Fund, a grant-giving charity registered with the Charity Commission. The fund was set up to distribute money raised by donations to help support projects protecting the world’s endangered wildlife and habitats.

Once the total amount raised from appeals is known, the BBC says the fund will work with a wide range of wildlife charities to assess how and where the money can make the most difference.

To watch the BBC programme on albatrosses online click here, and then click on the 'Watch again' link.